Running a small business comes with unique marketing challenges. At Crowdfish Marketing, we provide practical, actionable guidance to help small businesses grow, attract leads, and improve ROI—while saving time and reducing stress. Explore our tips and discover how professional marketing strategies can make a difference for your business.
Increase Your Online Visibility – Step-by-Step Guide
Step 1: Audit your online presence
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Check your website, social media profiles, and business listings
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Ensure names, addresses, phone numbers, and branding are consistent
Step 2: Optimize for search engines
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Identify relevant keywords your customers use
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Include keywords in page titles, headings, meta descriptions, and website content
Step 3: Publish helpful content regularly
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Share blogs, tips, videos, or case studies
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Focus on content that solves problems for your audience
Need help prioritizing strategies that drive results? Crowdfish Marketing can create a tailored plan for your business.
Keyword Research Template – Step-by-Step Guide
Step 1: Brainstorm Core Keywords
List words and phrases your customers would type into Google to find your business, services, or solutions. Focus on real questions and problems your audience has.
Examples:
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“small business marketing help”
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“social media management for local businesses”
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“SEO services for small businesses”
Step 2: Research Search Volume
Use keyword tools like Google Keyword Planner through your Google Ads account to find out how often each keyword is searched each month. Prioritize keywords with steady search volume. Pro Tip: Avoid chasing only high-volume keywords—relevance matters more.
Step 3: Evaluate Competition
Check how competitive each keyword is. If large brands dominate the results, consider more specific phrases (long-tail keywords) that are easier to rank for.
Example:
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Instead of “marketing agency,” try “virtual marketing agency for small businesses.”
Step 4: Rate Keyword Relevance
Assign each keyword a relevance level (High, Medium, Low) based on how closely it aligns with your services and ideal customers. High relevance = better conversion potential.
Step 5: Assign a Content Idea
Decide how each keyword could be used:
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Blog post
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Website page
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Service page
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FAQ or guide
This ensures every keyword supports a clear content goal.
Step 6: Add Notes & Opportunities
Use the notes column to track:
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Seasonal trends
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Local intent
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Questions customers frequently ask
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Opportunities for blogs, landing pages, or ads
Step 7: Prioritize & Take Action
Highlight your top keywords and start building content around them. Focus on consistency and quality over volume.
If keyword research feels overwhelming or time-consuming, a strategic approach can save months of trial and error.
Need help turning keywords into real traffic and leads?
Ready to turn keywords into real traffic and leads? Crowdfish Marketing helps small businesses build strategic keyword plans that support SEO, content, and long-term growth. Contact us to get started.
How to Create a Social Media Content Calendar for Small Businesses
Step 1: Identify Your Business Goals
Define what you want social media to support—brand awareness, lead generation, website traffic, or customer engagement. Clear goals guide content decisions.
Step 2: Choose the Right Platforms
Focus on platforms where your audience is already active. Not every business needs to be on every platform.
Step 3: Plan Content Types
Balance content formats such as educational posts, videos, promotions, testimonials, and behind-the-scenes content to keep your feed engaging.
Step 4: Schedule Posts in Advance
Use a content calendar or scheduling tool to plan posts consistently and avoid last-minute posting.
Step 5: Track Performance and Adjust
Review engagement, clicks, and reach regularly to refine what works and improve results over time.
Want a content calendar that aligns with your business goals and saves time? Crowdfish Marketing helps small businesses plan and manage social media content strategically.
Step-by-Step Guide to Setting Up a Google Business Profile
Step 1: Claim Your Business Profile
Claim and verify your Google Business Profile to control how your business appears in search and maps.
Step 2: Add Accurate Business Information
Enter your address, hours, phone number, website, and business categories accurately to improve local search visibility.
Step 3: Upload High-Quality Photos
Add photos of your business, team, and services to build trust and increase engagement.
Step 4: Gather and Respond to Reviews
Encourage customers to leave reviews and respond consistently to build credibility.
Step 5: Monitor Insights and Optimize
Use Google Business Profile insights to understand how customers find and interact with your listing.
Local visibility starts with a strong profile. Crowdfish Marketing helps small businesses optimize Google Business Profiles for stronger local search results.
How to Run a Successful LinkedIn Ad Campaign for B2B Leads
Step 1: Define Your Target Audience
Use job titles, industries, company size, and locations to reach the right decision-makers.
Step 2: Set Clear Campaign Goals
Choose objectives such as lead generation, website traffic, or brand awareness to guide ad creation.
Step 3: Create Compelling Ad Copy and Visuals
Focus on clear value propositions, strong headlines, and professional visuals.
Step 4: Monitor Metrics Daily
Track impressions, clicks, cost-per-lead, and conversions to optimize performance.
Step 5: Retarget Website Visitors and Leads
Use retargeting to stay visible with warm prospects and improve conversion rates.
LinkedIn ads require strategy—not guesswork. Crowdfish Marketing helps B2B businesses run data-driven ad campaigns that generate qualified leads.